Do The Franchise’s Guidelines Fit With My Vision For How To Run A Business?

Franchising, in general, comes with strings attached that include corporate guidelines on pretty much everything you’re allowed to do or not do. Ask yourself if you’re going to be able to run the business the way you think it should be run. If the answer is no, then franchising is probably not for you. – Kamyar Shah, World Consulting GroupSource: Kamyar Shah: Is Franchising Right For You? Eight Questions To Ask Yourself | Fractional COO - Fractional CMO - Kamyar Shah

1. How should companies be treating their employer brand, especially in comparison to their consumer brand?

The differentiation between employee and employer brand is futile; those two have a symbiotic relationship. The same goes for consumer brands.

2. Do they both matter?

Of course both matter. Positive branding from any aspect and any level usually has a positive impact on overall brand perception. The brand value is transferable both in-depth and breadth.

3. How should companies balance both?

It needs to be a cumulative effort that enables branding from any/every level. The benefits are mutual to all; employee, employer and the company. The storytelling portion of a brand can work its way all the way up to the corporate level.Source: Kamyar Shah: Employer Branding from a Marketing Perspective: CMOs & Marketing Experts Share Advice on How to Balance Consumer Brand and Employer Brand | Fractional COO - Fractional CMO - Kamyar Shah

Prioritize Your Time

There is really no secret to preventing burnout. Much like any other project, it’s all about prioritization and time management. If tasks are properly planned, delegated and executed, there is no need for anyone to be overwhelmed or overworked. Couple that with proper time management and the burnout issue will be unlikely to even surface. – Kamyar Shah, World Consulting GroupSource: 13 Ways To Prevent Burnout Before It Happens | Fractional COO - Fractional CMO - Kamyar Shah