Why an aggregate win rate ruins your forecast,
An aggregate win rate hides the operational reality of a pipeline. A company reporting a flat 30% rate might have one rep closing at 50% while two sit at 20%, or referrals closing at 60% while paid acquisition converts at 10%. Breaking the metric down by rep, lead source, and deal size turns an otherwise misleading average into a dependable forecasting baseline. Read the full diagnostic at bit.ly/win-rate-…
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