Appoint An Employee Advocate

There are many ways to keep the company leadership in the loop about their employees’ satisfaction; however, one particular method that has worked well for my clients is employee advocacy. Enlist a designated employee who can keep the feedback loop open without the feedback backfiring on a specific employee. That employee can communicate concerns up the chain without fear of consequences. – Kamyar Shah, World Consulting Group

Source: Here’s How To Create An Employee Feedback Cycle That Actually Works | Fractional COO - Fractional CMO - Kamyar Shah

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You Have to Start Somewhere

Kamyar Shah feels best practices actually stifle creativity and success:

The concept of best practices is rather a misguided notion of uniformity and groupthink that at best stifle effectiveness and efficiency and at worst create a tremendous burden on organizational success.

I have made a habit to use best practices ONLY as a starting point.

For instance; in marketing strategy planning I help my clients to start with a comprehensive overview of all platforms and channels, yet quickly help them discard those that are not suited for their product or services.

On the other hand, some basic digital marketing best practices, such as standard on-page optimizations, are simply a must.

In HR projects, I encourage my clients to explore non-traditional methodology in the recruiting and selection process instead of the best practices that are currently standards for many organizations.

The bottom line is that the concept of best practices is generally either misunderstood or wrongly implemented.It was never meant to be a uniform SOP for every organization; only a set of basics to serve as a starting point.

Success comes from the adaption of those best practices to the individual business based on its leadership style and product/service selections.

Source: The Spin Sucks Question: How Do Best Practices Fit Into Your Business? | Fractional COO - Fractional CMO - Kamyar Shah

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Build relationships

One of the best tips I have ever received as well as given is built relationships. There is a profound impact created by a long-term relationship with peers and other professionals. Those relationships that evolve in mutual respect and recognition tend to impact how your business grows. As the saying goes Your network is your net worth.

Source: 24 Entrepreneurs Share Their Best Business Tips | Fractional COO - Fractional CMO - Kamyar Shah

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“Employee engagement or maximization of thereof…”

Has less to do with creativity than it has with the methodology. Sure, there can be one-offs in which one particular idea gets the attention of employees, but it is by no means the way an organization should have creativity as its main engagement strategy.

The true way to have long-term and consistent employee engagement is to involve the employees themselves. Their input and requests should be the most significant element of the employee engagement program. Couple it with a consistent feedback loop and you have yourselves a winning employee engagement strategy.

Source: 35 HR Pros, Employers & Managers Reveal the Most Creative Ways Managers Can Keep Employees Engaged | Fractional COO - Fractional CMO - Kamyar Shah

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Show, Don’t Tell

The mantra of “show, don’t tell” holds true here. In the technology sector, the best bet to illustrate your credibility is by providing case studies of current or former clients. If that is not available, demonstration of skill set is a good alternative: think webinars, tutorials, etc. Ultimately, credibility is proven by results. Show results and your credibility will grow.  – Kamyar Shah, World Consulting Group

Source: Small Company, Big Success: 10 Ways To Prove Credibility To Your Customers | Fractional COO - Fractional CMO - Kamyar Shah

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The Pros and Cons of Salary Transparency

“A small business can easily explain the difference in pay scale by providing the formula that was used to calculate each scale as well as a qualitative comparison in job description and responsibilities,” said Kamyar Shah, a business consultant. “The key is transparency in data sharing.”

Source: The Pros and Cons of Salary Transparency | Fractional COO - Fractional CMO - Kamyar Shah

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Manage Your Reputation

Having worked remotely for various size organizations as an independent contractor for 15-plus years, the most vital strategy by far is to manage your reputation. It starts with a very simple proposition: underpromise and overdeliver. It is the basis for asking your happy customers for referrals. You will be surprised how this methodology alone creates a steady flow of leads. – Kamyar Shah, World Consulting Group

Source: Thriving In The Gig Economy: 15 Key Strategies For Success | Fractional COO - Fractional CMO - Kamyar Shah

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Gather And Publicize Positive End-User Feedback

Call it what you like — word-of-mouth or organic branding — but the gist will remain the same: End-user satisfaction that’s publicized is the answer. There’s really no better way to beat a larger company and even the playing fields. Get your happy user to say so and say it publicly online. – Kamyar Shah, World Consulting GroupSource: Kamyar Shah: Ten Powerful Ways To Position Your Startup Against The Tech Giants | Fractional COO - Fractional CMO - Kamyar Shah

Gather And Publicize Positive End-User Feedback

Call it what you like — word-of-mouth or organic branding — but the gist will remain the same: End-user satisfaction that’s publicized is the answer. There’s really no better way to beat a larger company and even the playing fields. Get your happy user to say so and say it publicly online.  – Kamyar Shah, World Consulting GroupSource: Ten Powerful Ways To Position Your Startup Against The Tech Giants | Fractional COO - Fractional CMO - Kamyar Shah

Real-time case studies One of the most effective ways that I have tested over the years is real-time case studies. In its most basic version, you have the employee do 2 similar tasks: one the way they think they should be doing it and one with tools or SOP’s that allows them to do it faster and more accurate. Majority of the time the employee almost instantaneously have an epiphany and seek to optimize all possible tasks.Source: Real-time case studies | Fractional COO - Fractional CMO - Kamyar Shah