Publicize Mentorship

This is more about publicizing your organizational interests and the steps that are being taken. Once you publicize your internal programs such as mentorships for employees with learning disabilities, you are halfway there. The next step is repetition which should include a campaign to reach influencer and authorities in the respective fields. – Kamyar Shah, World Consulting GroupSource: 13 Ways To Be More Inclusive Of Talent With Learning Disabilities | Fractional COO - Fractional CMO - Kamyar Shah

The Doer

Ideas are a dime a dozen, and most ideas never even get off the ground for two reasons: follow up and execution. That is when the “the doer” type proves his/her value. “The doer” with his/her relentless follow-up and implementation will be the driving force to plan, follow up, and implement. This type of team member can have an immense impact on innovation and profitability of a given organization.  – Kamyar Shah, World Consulting GroupSource: 13 Types Of People You Want On Your Team | Fractional COO - Fractional CMO - Kamyar Shah

Do The Franchise’s Guidelines Fit With My Vision For How To Run A Business?

Franchising, in general, comes with strings attached that include corporate guidelines on pretty much everything you’re allowed to do or not do. Ask yourself if you’re going to be able to run the business the way you think it should be run. If the answer is no, then franchising is probably not for you. – Kamyar Shah, World Consulting GroupSource: Kamyar Shah: Is Franchising Right For You? Eight Questions To Ask Yourself | Fractional COO - Fractional CMO - Kamyar Shah

1. How should companies be treating their employer brand, especially in comparison to their consumer brand?

The differentiation between employee and employer brand is futile; those two have a symbiotic relationship. The same goes for consumer brands.

2. Do they both matter?

Of course both matter. Positive branding from any aspect and any level usually has a positive impact on overall brand perception. The brand value is transferable both in-depth and breadth.

3. How should companies balance both?

It needs to be a cumulative effort that enables branding from any/every level. The benefits are mutual to all; employee, employer and the company. The storytelling portion of a brand can work its way all the way up to the corporate level.Source: Kamyar Shah: Employer Branding from a Marketing Perspective: CMOs & Marketing Experts Share Advice on How to Balance Consumer Brand and Employer Brand | Fractional COO - Fractional CMO - Kamyar Shah

Prioritize Your Time

There is really no secret to preventing burnout. Much like any other project, it’s all about prioritization and time management. If tasks are properly planned, delegated and executed, there is no need for anyone to be overwhelmed or overworked. Couple that with proper time management and the burnout issue will be unlikely to even surface. – Kamyar Shah, World Consulting GroupSource: 13 Ways To Prevent Burnout Before It Happens | Fractional COO - Fractional CMO - Kamyar Shah