Show, Don’t Tell

The mantra of “show, don’t tell” holds true here. In the technology sector, the best bet to illustrate your credibility is by providing case studies of current or former clients. If that is not available, demonstration of skill set is a good alternative: think webinars, tutorials, etc. Ultimately, credibility is proven by results. Show results and your credibility will grow.  – Kamyar Shah, World Consulting Group

Source: Small Company, Big Success: 10 Ways To Prove Credibility To Your Customers | Fractional COO - Fractional CMO - Kamyar Shah

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The Pros and Cons of Salary Transparency

“A small business can easily explain the difference in pay scale by providing the formula that was used to calculate each scale as well as a qualitative comparison in job description and responsibilities,” said Kamyar Shah, a business consultant. “The key is transparency in data sharing.”

Source: The Pros and Cons of Salary Transparency | Fractional COO - Fractional CMO - Kamyar Shah

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Manage Your Reputation

Having worked remotely for various size organizations as an independent contractor for 15-plus years, the most vital strategy by far is to manage your reputation. It starts with a very simple proposition: underpromise and overdeliver. It is the basis for asking your happy customers for referrals. You will be surprised how this methodology alone creates a steady flow of leads. – Kamyar Shah, World Consulting Group

Source: Thriving In The Gig Economy: 15 Key Strategies For Success | Fractional COO - Fractional CMO - Kamyar Shah

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Gather And Publicize Positive End-User Feedback

Call it what you like — word-of-mouth or organic branding — but the gist will remain the same: End-user satisfaction that’s publicized is the answer. There’s really no better way to beat a larger company and even the playing fields. Get your happy user to say so and say it publicly online. – Kamyar Shah, World Consulting GroupSource: Kamyar Shah: Ten Powerful Ways To Position Your Startup Against The Tech Giants | Fractional COO - Fractional CMO - Kamyar Shah

Gather And Publicize Positive End-User Feedback

Call it what you like — word-of-mouth or organic branding — but the gist will remain the same: End-user satisfaction that’s publicized is the answer. There’s really no better way to beat a larger company and even the playing fields. Get your happy user to say so and say it publicly online.  – Kamyar Shah, World Consulting GroupSource: Ten Powerful Ways To Position Your Startup Against The Tech Giants | Fractional COO - Fractional CMO - Kamyar Shah

Real-time case studies One of the most effective ways that I have tested over the years is real-time case studies. In its most basic version, you have the employee do 2 similar tasks: one the way they think they should be doing it and one with tools or SOP’s that allows them to do it faster and more accurate. Majority of the time the employee almost instantaneously have an epiphany and seek to optimize all possible tasks.Source: Real-time case studies | Fractional COO - Fractional CMO - Kamyar Shah

Do The Franchise’s Guidelines Fit With My Vision For How To Run A Business? 

Franchising, in general, comes with strings attached that include corporate guidelines on pretty much everything you’re allowed to do or not do. Ask yourself if you’re going to be able to run the business the way you think it should be run. If the answer is no, then franchising is probably not for you. – Kamyar Shah, World Consulting GroupSource: Is Franchising Right For You? Eight Questions To Ask Yourself | Fractional COO - Fractional CMO - Kamyar Shah

Prioritize Planning

It’s a rather simple process to align the passion of the entrepreneur with the best interest of business: It’s all in the planning. Most of the time, if the planning and operations have been thoughtfully prepared, there is no reason that entrepreneurs need to compromise between passion and success. – Kamyar Shah, World Consulting GroupSource: Passion Is Good, But Don’t Neglect Practical Business Decisions | Fractional COO - Fractional CMO - Kamyar Shah

It is all relative

Once you look past the societal definitions and standards such as wealth and fame, it becomes obvious that success is relative. One man’s growth from a side gig to full time freelancing or growing a company from 1 man operation to 20 employees can equally be considered success. By most accounts though, it is safe to assume that success should be defined as overcoming challenges that contribute to progress.Source: 22 Entrepreneurs Explain What Success Means in Entrepreneurship | Fractional COO - Fractional CMO - Kamyar Shah

Continually Educate Yourself

There are certainly many different ways to become an executive, however, the one approach I have seen work most often is education. The simplest strategy is to enhance your knowledge in fields beyond your actual professional know-how. Over time, that knowledge will be noticed and will open new opportunities at higher levelsSource: Aiming For The C-Suite? Follow These Leadership Tips To Move Up The Ladder | Fractional COO - Fractional CMO - Kamyar Shah