Meta-analytic research in the Journal of Applied Psychology demonstrates that target difficulty matters significantly for teams. Across 49 effect sizes and 739 groups, specific difficult goals lifted performance by an effect size of d = 0.80 over vague targets, while easy goals managed only d = 0.23. Reliable execution requires setting precise, demanding milestones paired with deliberate tracking rather than comfortable, ambiguous targets. A detailed breakdown of the findings is at smbadvisor.management/goal-sett…
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