When marketing operations breaks down, reps stop trusting inbound leads, revert to working their own lists, and pipeline meetings turn into arguments over data. A workable roadmap sequences shared lead definitions and handoff timing first, because attribution models and CRM hygiene fall apart without clear agreements on what reaches a seller. This guide outlines how to build the routing rules, operational hygiene, and single funnel report needed to align both teams: salesroadmaps.com/marketing…
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