Reps use only 3 to 4 enablement assets. Training events fade in six weeks, but reviewing two calls per rep weekly drives lasting quota performance: bit.ly/sales-ena…
A sales team with a 9-month ramp to first quota does not have a hiring problem. It has an onboarding problem that nobody owns. Rep ramp time is the clearest measure of whether enablement works, and most organizations have never calculated it. The number is knowable within a single afternoon of records. Most enablement content in a library is never opened twice. Content usage tracking, where it exists, routinely shows that reps rely on three or four assets and ignore the rest of the library. Building more decks does not fix that, because the problem is findability and relevance rather than…
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