Gather And Publicize Positive End-User Feedback
Call it what you like — word-of-mouth or organic branding — but the gist will remain the same: End-user satisfaction that’s publicized is the answer. There’s really no better way to beat a larger company and even the playing fields. Get your happy user to say so and say it publicly online. – Kamyar Shah, World Consulting GroupSource: Kamyar Shah: Ten Powerful Ways To Position Your Startup Against The Tech Giants | Fractional COO - Fractional CMO - Kamyar Shah